YETI was founded on a deep love for the outdoors and the belief that if something doesn't work, fix it. And if it doesn't exist, build it. They design products that are built for the wild, made to last for generations, and keep people outside - doing what they love - for longer. 
YETI is highly regarded as the best of the best. The community they share with their customers is built on trust. 
I consulted with YETI on trend, color, and merchandising direction, working with their team to shape the seasonal POV and color story for the line.  
Below are images of Ice Pink, Evergreen, and Sagebrush - colors I designed for YETI's 2020 line. Also shown are a few pages from the trend and color presentation.​​​​​​​

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