YETI was founded on a deep love for the outdoors and the belief that if something doesn't work, fix it. And if it doesn't exist, build it. They design products that are built for the wild, made to last for generations, and keep people outside - doing what they love - for longer.
I consulted with YETI on trend, color, and merchandising direction, working with their team to shape the seasonal POV and color story for the line.
Below are images of some of the finished products from our work together, as well as a few pages from the trend and color presentation.
