Hello! 
Hi! I'm glad you're here.

I am Dawn Rae Knoth, Color Designer + Trend Strategist for over 20+ years. I go by “Dawn Rae” – it’s one of those two-word Southern names. 

I love what I do.

If you are interested in working together, reach out. Any curiosities, questions, or ideas you have – I’d love to hear.  Let’s work together to build connection and purpose in our world.
You can reach me at knoth[at]dawnrae.com.

Here are a few recent work highlights:
OXO: interview about color strategy.
Gear Patrol: featuring my 2023 color work for Hydro Flask
Polartec's Outdoors Are For Everyone: advisory panel member for the campaign
Outside By Design: podcast episode about my process

Outside of work, you will find me in nature, trying to get to genius level on Spelling Bee, making homemade pizza, or listening to podcasts that unpack the human experience. 

Bikepacking is my biggest outdoor love – my husband, son, and I have been going on year-round adventures for over 9 years, since our little guy was four. It is my steady source of renewal, challenge, and awe. You can read about it here and here, watch here, and reach out if you want to learn more or schedule an event together! Related, I am a Ride With GPS ambassador, focused on creating adventurous bikepacking routes, with a fondness for family-friendly ones. I am also a non-competitive team member of Northwest Competitive Adventure. :)



I sponsor and volunteer with both Oregon Timber Trail and Meissner Nordic – two organizations that envision, create, and safeguard trails and access in some of my favorite places to play.

I am a board member, volunteer, and community event planner for Family Kitchen. Family Kitchen is a local Central Oregon organization that serves those in our area experiencing food insecurity and homelessness. Working in the outdoor industry, and spending so much time playing outside, I am often struck by what we celebrate in one population (camping in extreme conditions, living out of a backpack unshowered for weeks), we judge in another. I learn how to live more compassionately at every touch point I have with Family Kitchen’s diners, staff, and fellow volunteers. 


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