Sitka makes some of the most well-respected and coveted apparel in the hunting product space. I have worked with them on color strategy for their lifestyle collection, insuring that the look and feel of these everyday products dovetail with - not water down - their core heritage pieces. Over the past six years, I set the color palette and merchandising plan, and provide all individual color CADs.
Final product photos, full merchandised visual line plan, color palette, and color CAD example shown below.
