Sitka makes some of the most well-respected and coveted apparel in the hunting product space. I have worked with them on color strategy for their hunt solids and everyday collection, insuring that the look and feel of these lifestyle products dovetail with - not water down - their core heritage pieces. Over the past eight years, I set the trend direction, color palette and merchandising plan. I have also designed yarn dyes and prints for the brand.
Final product photos and selections from seasonal trend deck shown below.