OXO Tot is trusted by many for providing "products that make a big difference for your little ones." In 2024, OXO launched a huge redesign and color refresh for their OXO Tot line. I led the color and trend strategy for the update, designing a color palette and merchandising plan that aligned with OXO's long-term goals for the line.
Below are photos of some of the new designs, in colors Dusk, Blossom, and Opal.
I've also worked with OXO on many housewares project. Those can be viewed here.
