Helping brands, big and small, marry strategy and aesthetics, creating measureable success and loyalty. This is how.
TREND DIRECTION + PRESENTATIONS
Providing a window into the future heart and mind of your customers, trend presentations show the influences, challenges, and cultural shifts relevant to your brand and product space. This insight serves as a compass to inspire design, innovate processes, and develop meaningful connections with your consumers.
MERCHANDISING PLANS + APPLICATION
Merchandising plans outline the visual storytelling for a product line. They interpret the key, seasonal color themes and create a blueprint for how to weave these stories throughout the line to increase sell-in and sell-through. Additionally, individual color CADs show precise color details per style, per colorway, insuring manufacturing ease.
COLOR DIRECTION + PALETTES
People make product purchasing decisions in the first 90 seconds. Color makes up 90% of that decision. Nailing color is critical. Color palettes are designed with both the subjective, emotional responses of customers in mind, as well as the factual nature of inventory management, material limitations, MOQs, and product longevity.
TEXTILE, PRINT, + GRAPHIC DESIGN
Surface design is an opportunity to showcase brand personality and tie-in seasonal themes in a tangible way. I am experienced designing graphics for a variety of end-users and products from placement prints to all-over repeats, jacquard webbing to knit hats, bike jerseys to socks, clothing to footwear.