A well-known and well-loved industry favorite, Camelbak was a great brand to partner with. For a decade, we collaborated on trend, color, and merchandising. Each season, I presented relevant trends tailored to their specific end-users, creating the story that inspired each collection. I directed color merchandising, showing visually and verbally how to apply key color stories across the line. As a team, we fine-tuned each category's offering, finalizing the palette and line.
Product shots as well as end-user specific mood boards and color application direction are shown below.