Camelbak was a great brand to partner with. We collaborated on trend, color, and merchandising for the 2010-2018 product lines. Each season, I presented relevant trends tailored to their specific end-users, creating the story that inspired each collection. I directed color merchandising, showing visually and verbally how to apply key color stories across the line. As a team, we fine-tuned each category's offering, finalizing the palette and line.
Product shots as well as end-user specific mood boards and color application direction are shown below.
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/8ce34331-e1f1-4beb-87c4-c8630d5798eb_rw_600.png?h=25210eb0e13ab02ac42b479144547e82)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/88b8a13b-6b5f-4fd9-8417-ed55bb369856_rw_600.png?h=41c2f01cfb8d0a09f8aafc66e9de44de)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/ae177057-7ce4-44f1-816d-0c85d2dd3715_rw_1200.png?h=53d850f663c30edac214a42bd3e059de)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/a78432a4-28f9-421f-b489-6086f35b14e4_rw_600.png?h=b915e854d1b5c894bb42cc07b8f2371d)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/e00928e7466581b3a4279d58_rw_1200.jpg?h=e6f077d99ad6c45c57ba595eea6067d6)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/95f7f00c-3525-4923-8c87-84cfb2b21cbc_rw_1200.png?h=53ab061d0cf747bb738b962dfb0d8350)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/31fcefb4-3711-44c3-b184-791a0cf9fc51_rw_600.png?h=9e67169d6b672345855e5759543fb829)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/c4c1b6e2-fec7-46d8-bc42-1f91330ff23c_rw_1200.png?h=de7849b8007acc614d1223de5130e100)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/4e8f9ed0-43d7-4b11-b5f9-9b664f5283f0_rw_600.png?h=44b1c1ca8fe1c8a40bfb5ead0be4b124)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/ce81f01b-1bee-44a4-84f5-4666aae34d73_rw_1200.png?h=78139901682ad00f78e804644b1d21e4)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/aca7b1958748f8aabf9a6e06_rw_1200.jpg?h=0481e483c2ff0f3c3ea5c83e1fe80fe9)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/9cb572d218d9011265a5462c_rw_1200.jpg?h=f9e39922bd0de5be764c8aaf696215fb)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/6aa4c7c99908e5c46debfe7d_rw_1200.jpg?h=8620ce6119947f6d04b0f66d7efa5c23)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/a972f940ae1b30771df81763_rw_1200.jpg?h=e52da651af52b046286fd9d308fdd46a)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/9a4344b4fbd4e7aeb6cb2428_rw_1200.jpg?h=1ce33222103210963b8404f74d526e07)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/5e0987528d96bdb07246bdbc_rw_1200.jpg?h=f8493febbfa34432e451ffd518fb4605)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/f0e2ed7acc159362350482ac_rw_1200.jpg?h=69f21eb351d33cf4d8901a17700c5652)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/bb32072635ca75271a873213_rw_1200.jpg?h=5c426f8abc2763a6e754fd99baac8fae)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/c5a49685eafaec0025bc24f7_rw_1200.jpg?h=27f3793992c2c05316a9e73e7c2364bf)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/5071e99fec9e8295ea3cbd29_rw_1200.jpg?h=9049dc88b8440179e60073e727fe49ea)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/06613558596ca2ebbc361a7a_rw_1200.jpg?h=f2218f3ff22ea0c3d67f76138b7b83f4)
![](https://cdn.myportfolio.com/416daacf828266264ea76044065ce60b/4c187c5afa82277e8bd23f48_rw_1200.jpg?h=cd58b96d31c588bc97c6c75d77308bee)