For the past eight years, I have collaborated with Mystery Ranch, a company with a deep history of innovation and unwavering dedication to high-quality, functional design. Each season, I present key color trends for the brand and show how these trends informed the creation of the brand's seasonal color palette. Using the palette, I set the merchandising direction for the line, illustrating how particular color stories will be applied across different categories.
Below are photos of finished product, as well as pages from the 2021 Spring Workbook that illustrate the color merchandising of the line. Sample pages from the 2021 color trend presentation follow, outlining the initial direction that set the look and feel of the final line.