I have worked with Hydro Flask on color design and trend strategy for the last several years, starting with the 2022 product season. I kick off each season with a detailed, brand-specific trend presentation, outlining major themes that will be meaningful for their consumers. I outline how Hydro Flask can directly incorporate these into its brand ethos through actionable items. I design the color palette and merchandising strategy, working with design, marketing, and sales to create the best overall approach - balancing exciting evolution, consumer desires, and business needs to maintain the market position of Color Leader. 
Below are photos that showcase the color work I have done for them. Some highlights: The Spring 2024 palette: Cascade, Fir, and Trillium. The Fall 2023 color palette: Agave, Berry, + Driftwood. The Spring 2023 palette: Lupine, Dew, + Mesa. Limited edition colors Cactus + Oat. The 2022 palette: Snapper, Seagrass, Laguna, Starfish, Goji, and Indigo.

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