I have worked with Hydro Flask on color design and trend strategy for the last several years, starting with the 2022 product season. I kick off each season with a detailed, brand-specific trend presentation, outlining major themes that will be meaningful for their consumers. I outline how Hydro Flask can directly incorporate these into its brand ethos through actionable items. I design the color palette and merchandising strategy, working with design, marketing, and sales to create the best overall approach - balancing exciting evolution, consumer desires, and business needs to maintain the market position of Color Leader.
Below are photos (all Hydro Flask produced) of the color work I have done for them for the 2022 and 2023 lines.
