I have worked with Hydro Flask for the last several years, starting with the 2022 product season. I kick off each season with a detailed, brand-specific trend presentation, outlining major themes that will be meaningful for their consumers. I outline how Hydro Flask can directly incorporate these into its brand ethos through actionable items. I design the color palette and merchandising strategy, working with design, marketing, and sales to create the best overall approach - balancing exciting evolution, consumer desires, and business needs to maintain the market position of Color Leader. 
Below are photos (all Hydro Flask produced) from the both Spring and Fall 2022 launches. 

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