OXO is well-known for its dependable, high-quality housewares and well-loved for its modern, understandable design ethos. OXO and I began working together in early 2020 on a variety of projects throughout their suite of products. The scope of these projects has ranged from straight-forward product color recommendations to strategic ventures directing a specific category's aesthetic POV.
Below are photos from two of our collaborations - OXO Strive and OXO Outdoor.
The Strive hydration line is the first time OXO has gone big with color. It was such a rewarding project! Here's an interview where I delve into the strategy behind the color.
OXO Outdoor is a curated collection of must-have cooking and cleaning tools for the outdoor chef, currently exclusively at REI.
