For several seasons, Oboz and I have collaborated on trend, color, and merchandising. I create a trend presentation that sets the product look and feel each season. From the forecasted trend direction, I design the color palette, color strategy, and merchandising plan. I translate the color direction across product categories and provide the individual color CAD files per colorway, per style, that specified all color details. At each key design meeting, we review samples, evaluate color and design as a team, and further refine the details until the line is ready for market.
Shown here are final product shots of some of the styles I've worked on with Oboz. Also included below is a portion of the strategy deck, showing pages focused on color and merchandising.
