Oboz and I began collaborating on a full-scale trend/color/merch scope a couple years ago, beginning with the Spring 2020 line. We've kicked off each season since with a trend presentation setting the look and feel for the brand. This is presented both internally and externally - to key retailers and sales reps. From this trend witness, I create the color palette and the merchandising plan. Applying the merch plan, I provide individual color CAD files per colorway, per style, that specify all color details. At each key design meeting, we review samples, evaluating color and design as a team, further refining the details until the line is ready for market.
Below are photos of new Spring 2020 colors, sample pages from the trend presentation, seasonal color palette, and a color CAD example. Keep a watch on upcoming seasons! They will not disappoint!

You may also like

Back to Top