Grundens is a brand founded on the love of fishing. They are committed to enabling sport and commercial fisherman to face any condition on waters across the globe. I worked with Grundens for product seasons 2020-2022. During that time, I directed the color strategy for the line and led the color meetings throughout the design process. I created Grunden's color palette, color merchandised the full line, and produced color CADs for all new skus.
Below are images of final products, the 2022 color palette, the fully merchandised 2022 line, and a style color CAD.