A Search for More Meaning
changing attitudes about what it means to live a good life
How To Design An Effective Color Palette
the key components for maximum function + impact
Enlist a Strong Color + Trend Voice
the importance of integrating a strategic voice at the leadership level + throughout the product process
There Is No Universal "It" Color
find confidence in your own color POV
Guidelines for Color Application + Merchandising
expanding on the rice bowl analogy
The Math of Color
building the structure of a solid color strategy
Give Your Colors Jobs
key roles for each hue in a palette
Be of Value
understanding the importance of how your brand shows up in the world
Four Mistakes to Avoid in the Color Process
improve your success by avoiding these common pitfalls