Academy Sports + Outdoors engaged me to lead the aesthetic direction for their two private label brands - BCG and Magellan Outdoors. Each season, I presented trend and color decks to 100+ employees, tailoring the presentations to the attendees areas of focus - such as outdoors, hunt + fish, yoga, swim. I relayed the key color stories per brand, per gender, per category, offering insight into how to differentiate their lines from each other and the other brands carried in their retail stores.
Below are pictures of final product, color trend page examples, and selected seasonal color stories.
